Novi Sad, Serbia
Do you ever leave the house without a camera?
Yes, but also no. I guess it depends on what your definition of a camera is. I don’t carry my DSLR or mirrorless camera with me anymore. However, my smartphone has a fantastic camera that I use daily.
At what age did you use a camera for the first time?
I’m not quite sure. My first memories about photography are of a dark room with a red light bulb watching my father, who was a semi-amateur photographer, develop films. The first time when I got the chance to use a camera on my own was when he had lent me his camera for a school excursion when I was 9 years old.
How did you work as a photographer, and how long did it take for you to live off photography?
Eight years ago, I quit my job as a graphic designer in a print shop and started working as a freelance photo retoucher. It was during this period that I purchased my first DSLR and started building my portfolio. Today, photography is my primary source of income.
Which topics do you prefer to photograph?
Real people and real emotions. Lately, I also find peace while shooting long exposures or bracketing interiors.
And which ones do you dislike? And why?
Events. I feel like a surveillance camera.
What was the biggest highlight of your career as a photographer?
It was not a single event. I have had different high-points at different stages — the moment when dad gave me his camera, getting my first camera, landing the first paying job, times when I discover my photos being used somewhere, some notable sales. Even right now, as I am typing this, I feel gratitude and accomplishment.
Is there a distinctive look in your pictures?
There is no specific look. Skin color has to be spot on and pleasing to the eyes. Also, I like to boost the contrast a little bit.
Many of your images feature a model that is covered with tattoos from head to toe. An extraordinary character that we use a lot in campaigns and on the homepage. How did you meet him, and is there a special connection when you work together?
The model’s name is Nikola, and people would be surprised at how quiet and shy he is for someone with that kind of look. The first time we met in person was on our shoot. He was super-nervous on the set. When I got Nikola’s contact, I wasn’t sure what to shoot with him. I did not know if he would be a good fit for Westend61. Then I wrote to Giorgio Fochesato asking him for help with ideas. Giorgio was amazing. These photos are a product of a great collaboration.
What was your motivation to work with Westend61?
The possibility to focus on quality and neglect the hyperproduction trend of other agencies.
What are your future plans? / Is there anything that you really want to do as a photographer that you haven’t done yet?
I want to be involved more directly with advertising campaigns. I am continually seeking new ways to challenge my creativity and push my boundaries further.