New production: Career fight by Joseffson

Working life is not always a walk in the park. Sometimes you suddenly find yourself in a harsher climate than you could have imagined. That’s why Joseffson arranged a business shoot in a Crossfit studio in Dinslaken, where the male models came into the mood to fight on their own and showed what it means to push through in the professional world.

All images of the production can be seen here.

Martine Präßl

Martine is Creative Director at Westend61 and has been working as an art director in the photo industry for more than 20 years now.
She realized numerous productions for agencies including Tony Stone and Getty Images. While always looking for new visual ideas and a modern imagery, she takes a very close look at social trends as well.
She is extremely fascinated by the tension between creativity and commercial success.