Not all models are athlets as well – that was the conclusion of our Art Director Giorgio at this shoot with HalfPoint. For the booking, attention was also paid to sporting experience, but the main focus was on the colorful mixture of people. For an authentic look, professional trainers were on the set, which controlled the correct execution of movements. So the shoot turned out to be double productive: strong, atmospheric pictures emerged – and the models were quite unintentionally able to benefit from extra sports units …

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All images of the production can be seen here.

And this is how it looked like live: