When we take a look at the worlds most valuable enterprises we quickly realize: Hightech, respectively Big Data, is above everything. Where Hightech rules it collects data. There is only one service provider in the top ten that is not home in the financial or tech-branch and who thinks that McDonald’s does not collect data is a little dewy-eyed.

Whenever technical progress is the topic of the discussion in a criticizing manner, we tend to quote George Orwell’s „1984“, announcing an upcoming surveillance state. It is right, though not entirely. Big Brother is Big Data, no question. Social Networks offer an ideal platform to make personal data accessible. We are the ones to feed the often criticized surveillance. A psychologist would call it an urge to represent ourselves: We share our data-producing life with the world, with strangers, politics and the economy. Data leeches are becoming more and more comfortable in our living room, our kitchen and even our bedroom. This might be the unpleasant part that comes with the smart-home trend: we become more and more transparent. We ask ourselves where all the data goes, but few seem to care really. Our Smartphones are – by our own choice – our permanent companions recording every single one of our small adventures. We could switch them off but instead prefer to leave them on – thank you fomo.

All that saves is not bad

Starting this article we didn’t have in mind to shine a bad light on technology – the internet is filled with that. With the amount of data, we divulge day by day it is healthy to have a critical view on it. The smart home is a practical thing and who wants to live in one should be aware that certain institutions know how long it takes you to fry your steak.

Hightech is a real communicator: for more than a decade, it connects people all over the world. It allows an Australian to team up with a British guy for some digital cycling on smart-trainers. In real time we share videos with thousands of people giving ourselves a voice to be heard.

Modern technic helps us to live a more comfortable life without any complications. Smart home systems are on the move and implemented mainly in society. The sounds system automatically knows which room to fill with audio and you can quickly close all windows while sitting in downtown in a cafe while keeping an eye on the energy efficiency ratings on our tablets.

Health through hardware

Health services, better said our health, profits a lot from technical developments. An example: small hurdles and bumps often become insurmountable problems for people in wheelchairs or those who carry artificial legs. The missing movements to compensate those risky tarmacs caught the eye of developers aiming to equip orthopedic technic with sensors to give them more stability and control. This way obstacles are spotted early enough and can be overcome more efficiently – a personal warning system.

Tech in stock photography

All these developments, of course, make their way into photography – concerning tech and imagery. Digitalization and connectivity are two topics with a sustainable impact on our lives and social change. As we permanently update our portfolio, we always follow the newest trends together with our photographers. Thereby our we have a bunch of tech-, robotics-, and interface-related photography to offer.

To find the best pictures for trendsetting campaigns, we designed a lightbox full of tech imagery. Have fun your digital tour through our portfolio.