{"id":10883,"date":"2018-12-11T09:00:50","date_gmt":"2018-12-11T08:00:50","guid":{"rendered":"https:\/\/blog.stage.westend61.com\/blog\/?p=10883"},"modified":"2022-01-11T17:30:35","modified_gmt":"2022-01-11T16:30:35","slug":"free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/","title":{"rendered":"&#8222;Free Ager&#8220;: Tall in the Saddle instead of Laid Back on the Couch"},"content":{"rendered":"\n<p>Gone are the times when retirees contented themselves with the \u201csunset years.\u201d Demographic upheaval and accompanying changes in the lifestyles of older people have been in full swing for some time now. Sinking birthrates and increased life expectancy are profoundly altering the age structure of Western societies.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/UUF08954\/usa-new-york-city-smiling-businesswoman-on-the-go-with-cell-phone-and-earphones\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_1-1.jpg\" alt=\"royalty-free images of free agers\" class=\"wp-image-15931\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_1-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_1-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_1-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Uwe Umst\u00e4tter\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>We can now predict that by the year 2050, every third German will be over the age of 65. The retiree of today and tomorrow is more active, more health-conscious, more curious and engaged than earlier generations. For him or her, the later years are the best phase of life, one that offers newfound freedom\u2014these are the \u201cFree Agers.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th scope=\"col\"><a href=\"https:\/\/www.westend61.de\/en\/lightboxView\/2xFeG-qiRyGInFAoGmJVkA\/Free+Ager+-+Fest+im+Sattel%2C+statt+im+Ohrensessel.\"><img loading=\"lazy\" class=\"alignnone wp-image-15938 size-full\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_highlights-1.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_highlights-1.jpg 500w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_highlights-1-300x300.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_highlights-1-150x150.jpg 150w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_highlights-1-480x480.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/th><th scope=\"col\"><a href=\"https:\/\/www.westend61.de\/en\/imageSearch?query=free+ager&amp;o=0\"><img loading=\"lazy\" class=\"alignnone wp-image-15345 size-full\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/09\/shop_1_eng.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/09\/shop_1_eng.jpg 500w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/09\/shop_1_eng-300x300.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/09\/shop_1_eng-150x150.jpg 150w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/09\/shop_1_eng-480x480.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/th><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u201cFree Agers\u201d\u2014sometimes also called the \u201csilver society\u201d\u2014don\u2019t take old age as an advancing loss of ability, but rather as a new opportunity. If they have children they\u2019re often off on their own, there\u2019s some money in the bank, professional and family responsibilities are on the wane\u2014and now they have the freedom to structure their lives in accordance with their own desires, perhaps how they\u2019ve long imagined. Some also dare to embark on a new professional or personal start in this, the third phase of life.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/RORF000203\/man-giving-his-wife-a-piggyback-ride-on-the-beach\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_6-1.jpg\" alt=\"royalty-free images of free agers\" class=\"wp-image-15932\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_6-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_6-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_6-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Roger Richter\/Westend61<\/figcaption><\/figure>\n\n\n\n<h2>In-Demand Consultants in Many Areas<\/h2>\n\n\n\n<p>Their hair might be thinning or a little grayer than it once was, but Free Agers offer something that the young bucks can\u2019t: life experience, wisdom, knowledge, and a certain self-assurance and reliability in times of crisis, the result of weathering life\u2019s storms. This makes Free Agers coveted advisors in social concerns, in neighborhood networks, in clubs, or just amongst circles of friends. And that\u2019s not all: In these times of intensifying skills shortage, the experience of our elders is more in demand than ever in today\u2019s economy. Company executives now recognize that the mania for youth that used to hold sway has no future and that the professional experience of older employees who have been in the workforce longer is worth its weight in gold. It\u2019s particularly the highly skilled jobs that Free Agers continue on in as consultants after retirement.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/FMKF03797\/businessman-using-digital-tablet-on-rooftop\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_2-1.jpg\" alt=\"royalty-free images of silver agers\" class=\"wp-image-15936\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_2-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_2-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_2-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Jo Kirchherr\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>Some are even becoming \u201csilverpreneurs\u201d: this term signifies people who, in retirement age, jumpstart a new business. For many, the conditions are right: professional qualifications, seed money, a feeling for new opportunities, good contacts and information, and a sense of what\u2019s most important. They don\u2019t want to fritter away the remainder of their lives parked in an easy chair in front of the TV; it\u2019s only now that they can make their \u201cavocation instead of vocation\u201d a reality.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/JOSF00666\/mature-businessman-talking-on-cell-phone\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_3-1.jpg\" alt=\"royalty-free images of silver agers\" class=\"wp-image-15935\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_3-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_3-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_3-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Joseffson\/Westend61<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/free_ager_en.jpg\" alt=\"\" class=\"wp-image-10884\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/free_ager_en.jpg 1200w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/free_ager_en-300x150.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/free_ager_en-1024x512.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/free_ager_en-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<h2>Informed, Well Networked, and Online<\/h2>\n\n\n\n<p>It\u2019s apparent that modern people of a certain age are keeping up with the times because over half of people over 60 use the Internet to find companions for free-time activities or even new life partners. Many digital natives have nothing on seniors, when it comes to comprehending the potential of digital networking. This also makes clear how open to new things the majority of today\u2019s seniors are. They present a counterweight to the reactionary and conservative elements of society.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/JRFF000698\/senior-man-decorating-ceramic-in-his-spare-time\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_4-1.jpg\" alt=\"royalty-free images of silver agers\" class=\"wp-image-15934\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_4-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_4-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_4-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Josep Rovirosa\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s these traits and capabilities that make Free Agers professionally successful and therefore better off, financially, than the average. According to a study by the German \u201cFuture Institute\u201d in Frankfurt, about 70 percent of Germany\u2019s financial assets are in the hands of people over the age of 50.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/ALBF00579\/senior-woman-doing-yoga-at-brook\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_5-1.jpg\" alt=\"royalty-free images of silver agers\" class=\"wp-image-15933\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_5-1.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_5-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/best_ager_5-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u00a9 Alberto Bogo\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>In turn, this means that many Free Agers are affluent and good consumers\u2014and therefore have significant buying power. This makes them an important target group for advertising. That said, many members of this group are outspoken critical consumers due to their extensive life experience. They are a clientele that wants to be convinced of purchasing decisions\u2014and that\u2019s where good visual messages play a pivotal role.<\/p>\n\n\n\n<p>ALSO READ:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.westend61.de\/blog\/en\/lohas-2-0-conscious-connoisseurs-with-a-sense-of-responsibility\/\">LOHAS 2.0: CONSCIOUS CONNOISSEURS WITH A SENSE OF RESPONSIBILITY<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.westend61.de\/blog\/en\/multi-performer-the-perfectionist-whos-always-in-the-fast-lane\/\">MULTI-PERFORMER: THE PERFECTIONIST WHO\u2019S ALWAYS IN THE FAST LANE<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.westend61.de\/blog\/en\/pictures-messages-to-the-hearts-and-minds-of-generation-z\/\">PICTURE MESSAGES TO THE HEARTS AND MINDS OF GENERATION Z<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the times when retirees contented themselves with the \u201csunset years.\u201d<br \/>\nRead more&#8230;<\/p>\n","protected":false},"author":20,"featured_media":10858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4770],"tags":[3782,3624,3626,3780,3770,218,3622],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - 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Lizenzfreie Bilder und Stockfotos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/westend61images\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-11T08:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T16:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/12\/Header_FreeAger.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hubertus Stumpf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Westend61\" \/>\n<meta name=\"twitter:site\" content=\"@Westend61\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hubertus Stumpf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/\"},\"author\":{\"name\":\"Hubertus Stumpf\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/1129f491ab4ef8bc8e1e68450bb09227\"},\"headline\":\"&#8222;Free Ager&#8220;: Tall in the Saddle instead of Laid Back on the Couch\",\"datePublished\":\"2018-12-11T08:00:50+00:00\",\"dateModified\":\"2022-01-11T16:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/\"},\"wordCount\":693,\"publisher\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/#organization\"},\"keywords\":[\"Free Ager\",\"picture agency\",\"premium images\",\"silver ager\",\"stock images\",\"stock photography\",\"stock photos\"],\"articleSection\":[\"General\",\"Inspiration\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/\",\"url\":\"https:\/\/www.westend61.de\/blog\/en\/free-ager-tall-in-the-saddle-instead-of-laid-back-on-the-couch\/\",\"name\":\"\\\"Free Ager\\\": Tall in the Saddle instead of Laid Back on the Couch - 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