{"id":14469,"date":"2020-05-18T12:44:00","date_gmt":"2020-05-18T10:44:00","guid":{"rendered":"https:\/\/blog.stage.westend61.com\/blog\/?p=14469"},"modified":"2022-01-06T15:58:10","modified_gmt":"2022-01-06T14:58:10","slug":"modern-original-stylish-flexible-and-always-familial","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/modern-original-stylish-flexible-and-always-familial\/","title":{"rendered":"Family businesses form the strong backbone of our economy"},"content":{"rendered":"\n\n\n\n\n

\u201cWhat do you want to do when you grow up?\u201d For many, the answer to the question of their career goal is clear at an early age: \u201cWhat my father does.\u201d Taking over a family business is viewed skeptically by some, perhaps even ridiculed. Behind this is the persistent prejudice that the person would simply settle into a position already prepared for them and would have an unfair advantage over others who build a career through their own efforts. <\/p>\n\n\n\n

\"royalty-free<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\n

This often completely ignores how important family businesses are. In the \u201caudiovisual-emotional\u201d marketing and advertising buzz of big corporations, it is often forgotten that family businesses are the economic backbone of our country: No less than 90 percent of German companies are \u201cfamily businesses.\u201d And more than 200 of these companies have sales in the billions \u2013 so these supposedly \u201csmall\u201d companies are in reality absolute \u201cbig players\u201d in the German economy.\u200b<\/span><\/p>\n\n\n\n

Regionally rooted and internationally established<\/h3>\n\n\n\n

The economic engine, industry, is the driving force, even among family businesses. As an export and supplier nation, we should not be surprised by this. Anyone traveling through Germany can experience this with their own eyes everywhere they go. In the middle of the rural idyll of the Bavarian hinterland, for example, there are three large factory buildings that house a company of world renown. The founder, we will call him Karl Heinz Gustav XY, occupied a niche in the market with the production of special drill heads, laying the foundation for the company\u2019s success. <\/p>\n\n\n\n

\"architecture<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure>\n\n\n\n

Later, the second generation in the form of Heinz Gustav XY, the son of the founder, took over management of the company and further expanded its position in the market. Since then, he has passed the reins on to his son Karl Heinz Gustav XY but is still acting in an advisory capacity in the background. <\/p>\n\n\n\n

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Find more images of this production in our Webshop.<\/h3>\n\n\n\n
\n
click here<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

For rural regions, companies such as these, with their stability and structures that have grown over many years, are a blessing even in turbulent times because apprenticeships are often hard to find in rural areas. Despite their international orientation, such companies often have deep and strong roots in their region of origin and feel connected to and responsible for the people there.<\/p>\n\n\n\n

\"royalty-free<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure>\n\n\n\n

Gustafsson: A team of photographers with a sense of family<\/h3>\n\n\n\n

Not only in the industrial sector, but also in other completely different branches you can see how original and at the same time successful the concept \u201cfamily business\u201d can be. The team of Gustafsson<\/a> shows a good example of this is. Architecture, too, is certainly a profession in which a company is often passed on to successors or even junior partners. <\/p>\n\n\n\n

\"royalty-free<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\n

The location for a photoshoot was thematically appropriate, as it took place in a former bakery that had been converted into an office for an architecture firm oriented toward sustainability. And it\u2019s hard to imagine a more down-to-earth, solid, and family-oriented approach than in the bakers guild, right?<\/p>\n\n\n\n

\"royalty-free<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure>\n\n\n\n

The operators of the architecture firm not only attach great value to a pleasant atmosphere in their workplace but also see the success of their company as an obligation to give something back to society. For example, they support social and sustainable projects in their immediate neighborhood. This social vein is also a common feature of many family businesses that are involved in charitable causes in their traditional communities.<\/span><\/p>\n\n\n\n

\"royalty-free<\/a>
\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure>\n\n\n\n

And our models, mother and daughter, confirmed this image at the shoot: Both embody the principle \u201cmore heart than money\u201d in their wonderful familiarity.  <\/span>In other words, a setting that offered the best conditions for an authentic visual representation of family corporate culture. A \u201cshout-out\u201d still goes to makeup artist Moni, production assistant Marie, and the great Italian chef, who cooked and supplied the team for two days (…on real plates, not paper…). This also made the atmosphere even more familial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWhat do you want to do when you grow up?\u201d For many, the answer to the question of their career goal is clear at an early age.<\/p>\n","protected":false},"author":23,"featured_media":14467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,1956],"tags":[2021,4106,4141,4395,4393,281,4143,4394,3624,3626,3770,218,3622,4147,826,113],"yoast_head":"\nFamily businesses form the strong backbone of our economy - The Blog of Westend61 - Stock Images Agency - Royalty-Free Images - Stock Photos<\/title>\n<meta name=\"description\" content=\"Family businesses form the strong backbone of our economy \u201cWhat do you want to do when you grow up?\u201d For many, the answer to the question of their career goal is clear at an early age.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westend61.de\/blog\/en\/modern-original-stylish-flexible-and-always-familial\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Family businesses form the strong backbone of our economy - 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