![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/MFF06656.jpg\")
Family is everything: Trust, joie de vivre, and sustainability<\/h2>\n\n\n\n
Whether father, mother, and child; father, father, and child; or mother, mother and child, a family conveys trust. It makes us feel safe and protected. Above all, the juxtaposition of the aspects of security and sustainability makes the family theme so interesting for advertising. So, in terms of visual communication, the concept of family addresses several important needs at once, which is why this concept attracts attention.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/MFF06632-1024x683.jpg\")
<\/a><\/figure>Find the best images of modern families on our pinboard.<\/h3>\n\n\n\n\nClick Here<\/a><\/div>\n<\/div>\n\n\n\n\n<\/div><\/div>\n\n\n\nSafety comes first \u2013 Sustainability follows suit<\/h2>\n\n\n\n
Given this situation, it is no wonder that the financial sector, in particular, likes to successfully use family motifs to illustrate its advertising messages. This campaign by SSB Bank uses a photo by Katharina Mikhrin, whose images are often characterized by family cohesion and joy for life. The images are absolutely authentic because her best models are her children and her husband, guaranteeing real, rather than posed, emotions.<\/p>\n\n\n\n
![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_familie.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/KMKF01063-1.jpg\")
\u00a9 Katharina Mikhrin\/Westend61<\/figcaption><\/figure>\n\n\n\nHealthy Living<\/em> magazine used a motif by Kniel Synnatzschke for its summer cover. In keeping with the title, \u201cParenting Pointers,\u201d it shows a pair of parents as the foundation of their child\u2019s development. We think it\u2019s a very successful image-title combination.<\/p>\n\n\n\n![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_healthy.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/KNSF05108.jpg\")
\u00a9 Kniel Synnatzschke\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\nThe interaction between parents and children, as in the case of this father and son featured in a Telefonica campaign, is often unparalleled in terms of emotiveness. Telecommunications companies are often among the most emotional brands in advertising because their communication is fundamentally designed for a strong and lasting connection. We could hardly imagine advertising for an Internet connection that doesn\u2019t portray family.<\/p>\n\n\n\n
![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_familie_telefonica.jpg\")
<\/a><\/figure><\/div>\n\n\n\n <\/h2>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/RORF01132.jpg\")
\u00a9 Roger Richter\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\nWe do it together<\/h2>\n\n\n\n
Westend61 operates worldwide, yet a large number of our customers are based in our home market of Germany. Due to our current situation, we would like to highlight one German campaign in particular. Families are the smallest cell of society and stand for social responsibility. That is why campaigns with a social background are often visualized using the concept of family. This can currently be observed in the discussion on coronavirus vaccinations: To vaccinate or not to vaccinate? Many people are uncertain. That\u2019s why the Federal Center for Health Education and the Robert Koch Institute have launched an educational campaign on flu vaccinations, targeting primarily high-risk patients. However, the motif of a young family was chosen for the visual implementation. Although they are less at risk, they are very mobile and by no means immune. By getting a vaccine, this family also indirectly helps to protect the high-risk groups.<\/p>\n\n\n\n
![\"Lizenzfreie](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_Familie_8.jpg\")
<\/figure><\/div>\n\n\n\nThe family stands for the future. So many banks rely on the use of corresponding motifs. Whether savings plans, mutual funds, or subsidies, all a bank\u2019s products are geared toward security, sustainability, and growth and go hand in hand with the messages derived from a family motif. Often even the family interaction, the depiction of a cheerful friendly unit, is enough to appeal to the customer emotionally, as in the example from Cathay Bank, which uses a motif by Kniel Synnatzschke to promote its Insights.<\/p>\n\n\n\n
![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_cathay.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/KNSF03744.jpg\")
\u00a9 Kniel Synnatzschke\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\nEspecially strong in pairs<\/h2>\n\n\n\n
Mother and\/or father and child are among our customers\u2019 most popular motifs. It\u2019s no wonder as the relationship between child and parent symbolizes a deep primal trust and perhaps the most intimate interpersonal feeling. This is all the more true when the images then also appear authentic. With another motif by Katharina Mikhrin, the rkw Group illustrates a message for more sustainability. The image of a man carrying his daughter on his shoulders means: \u201cI will hold you tight and never let you fall.\u201d The image adorns the sustainability report of the group, which is active in packaging production.<\/p>\n\n\n\n
![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_Familie_9.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/KMKF00376.jpg\")
\u00a9 Katharina Mikhrin\/Westend61<\/figcaption><\/figure><\/div>\n\n\n\nImages of grandparents and grandchildren are also in high demand as seen here with National League of Cities<\/a><\/em>, for example. This organization campaigns for cross-generational coexistence in cities. The goal of the post shown here, which is showcased with a grandfather\u2013grandchild motif by Gustafsson, is to promote a report by Generations United. The report combines ideas on contemporary urban planning and bringing generations together.<\/p>\n\n\n\n
Safety comes first \u2013 Sustainability follows suit<\/h2>\n\n\n\n
Given this situation, it is no wonder that the financial sector, in particular, likes to successfully use family motifs to illustrate its advertising messages. This campaign by SSB Bank uses a photo by Katharina Mikhrin, whose images are often characterized by family cohesion and joy for life. The images are absolutely authentic because her best models are her children and her husband, guaranteeing real, rather than posed, emotions.<\/p>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nHealthy Living<\/em> magazine used a motif by Kniel Synnatzschke for its summer cover. In keeping with the title, \u201cParenting Pointers,\u201d it shows a pair of parents as the foundation of their child\u2019s development. We think it\u2019s a very successful image-title combination.<\/p>\n\n\n\n The interaction between parents and children, as in the case of this father and son featured in a Telefonica campaign, is often unparalleled in terms of emotiveness. Telecommunications companies are often among the most emotional brands in advertising because their communication is fundamentally designed for a strong and lasting connection. We could hardly imagine advertising for an Internet connection that doesn\u2019t portray family.<\/p>\n\n\n\n Westend61 operates worldwide, yet a large number of our customers are based in our home market of Germany. Due to our current situation, we would like to highlight one German campaign in particular. Families are the smallest cell of society and stand for social responsibility. That is why campaigns with a social background are often visualized using the concept of family. This can currently be observed in the discussion on coronavirus vaccinations: To vaccinate or not to vaccinate? Many people are uncertain. That\u2019s why the Federal Center for Health Education and the Robert Koch Institute have launched an educational campaign on flu vaccinations, targeting primarily high-risk patients. However, the motif of a young family was chosen for the visual implementation. Although they are less at risk, they are very mobile and by no means immune. By getting a vaccine, this family also indirectly helps to protect the high-risk groups.<\/p>\n\n\n\n The family stands for the future. So many banks rely on the use of corresponding motifs. Whether savings plans, mutual funds, or subsidies, all a bank\u2019s products are geared toward security, sustainability, and growth and go hand in hand with the messages derived from a family motif. Often even the family interaction, the depiction of a cheerful friendly unit, is enough to appeal to the customer emotionally, as in the example from Cathay Bank, which uses a motif by Kniel Synnatzschke to promote its Insights.<\/p>\n\n\n\n Mother and\/or father and child are among our customers\u2019 most popular motifs. It\u2019s no wonder as the relationship between child and parent symbolizes a deep primal trust and perhaps the most intimate interpersonal feeling. This is all the more true when the images then also appear authentic. With another motif by Katharina Mikhrin, the rkw Group illustrates a message for more sustainability. The image of a man carrying his daughter on his shoulders means: \u201cI will hold you tight and never let you fall.\u201d The image adorns the sustainability report of the group, which is active in packaging production.<\/p>\n\n\n\n Images of grandparents and grandchildren are also in high demand as seen here with National League of Cities<\/a><\/em>, for example. This organization campaigns for cross-generational coexistence in cities. The goal of the post shown here, which is showcased with a grandfather\u2013grandchild motif by Gustafsson, is to promote a report by Generations United. The report combines ideas on contemporary urban planning and bringing generations together.<\/p>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\n <\/h2>\n\n\n\n
We do it together<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/a><\/figure><\/div>\n\n\n\nEspecially strong in pairs<\/h2>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\n
![\"royalty](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2020\/12\/lizenzfreie_Bilder_Familie_4.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2021\/12\/GUSF02186.jpg\")