{"id":17197,"date":"2021-09-02T12:48:35","date_gmt":"2021-09-02T10:48:35","guid":{"rendered":"https:\/\/blog.stage.westend61.com\/blog\/?p=17197"},"modified":"2022-04-27T14:32:15","modified_gmt":"2022-04-27T12:32:15","slug":"why-your-advertising-should-be-pink","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/why-your-advertising-should-be-pink\/","title":{"rendered":"Why your advertising should be pink"},"content":{"rendered":"\n

Choosing good stock photos isn\u2019t just about the lowest price and the most attractive model. It\u2019s about finding the right color for the message at hand. A few years ago, we wrote about the gaudy signal effect of Pink<\/a>. It\u2019s time to renew the paint and immerse the world in Pink once again. Is the flashy color still relevant?<\/p>\n\n\n\n

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\u00a9 fStop Images\/Caroline de Vries\/Westend61<\/figcaption><\/figure>\n\n\n\n

PINK IS SPREADING<\/h2>\n\n\n\n

Just a few years ago, designers tended to use pink sparingly. \u201cLess is more\u201d and \u201cit\u2019s all in the details,\u201d they believed. That has changed:  Pink is now an established marketing and design color. Of course, this also makes it an exciting design vehicle for our photographers. The motto now is \u201cDon\u2019t spill it, make it count,\u201d and pink backgrounds are being used more and more frequently. How well this works, you can see in our upbeat VISTA collection<\/a>.<\/p>\n\n\n\n

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Check out our VISTA Collection in its entirety!<\/figcaption><\/figure>\n\n\n\n

Pink ist f\u00fcr alle da<\/h2>\n\n\n\n

The color pink is often associated with feminine attributes. But that wasn\u2019t always the case, and there were times when young men predominantly wore pink in fashion. Mamie Eisenhower, the wife of former U.S. president of the same name, helped pink achieve a broad social breakthrough in the 1950s: The First Lady publicly described pink as her favorite color and thus became a trendsetter<\/a>.\u200b\u200b<\/p>\n\n\n\n