{"id":17354,"date":"2021-10-20T09:25:27","date_gmt":"2021-10-20T07:25:27","guid":{"rendered":"https:\/\/blog.stage.westend61.com\/blog\/?p=17354"},"modified":"2022-03-04T13:03:04","modified_gmt":"2022-03-04T12:03:04","slug":"corporate-sustainability-green-management-as-a-competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/corporate-sustainability-green-management-as-a-competitive-advantage\/","title":{"rendered":"Corporate Sustainability: green management as a competitive advantage"},"content":{"rendered":"\n

With the increasingly serious consequences of global warming, and the result of digital networking, awareness of environmental protection has increased significantly. It is not only the limits of economic growth that are becoming visible, but also the price we are paying for the dogma of \u201cfaster, higher, farther \u2013 more, more, more\u201d that we have lived by for decades. The hole in the ozone layer; air, soil, and water pollution; floods; severe weather disasters; melting polar ice caps; and rising average temperatures are clear signs of an increasingly unstable ecological balance. They are consequences of humankind\u2019s exploitation of nature since the beginning of industrialization.<\/p>\n\n\n\n

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\u00a9 Westend61\/Steve Brookland<\/figcaption><\/figure>\n\n\n\n

WINNING OVER THE CRITICAL CONSUMER<\/h2>\n\n\n\n

Sustainability in all areas of life as well as business is the urgent need of the hour if we want to safeguard the foundations of human life for future generations. Each and every individual is called upon to critically rethink his or her consumption behavior, but, notably, the economy is also called upon to change its mindset. Entrepreneurially responsible action is not only ecologically necessary, but it is also becoming a yardstick for assessing the public image of companies; it is an important factor in presenting a favorable external image.<\/p>\n\n\n\n

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Find the best corporate sustainbility images on our pinboard! <\/h3>\n\n\n\n
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click here<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\u201cCorporate Sustainability\u201d is much more than a bit of \u201cgreen\u201d image cultivation. In a digital information society, environmental sins, non-transparent supply chains, and exploitation of third-world resources do not remain undetected for long, and they entail not only a loss of a company\u2019s good image, but often also result in economic loss. Companies must therefore respond to this increased critical awareness on the part of consumers not only from insight, but also out of economic interest, by anchoring the principle of sustainability in their mission statements.<\/p>\n\n\n\n

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\u00a9 Westend61\/Steve Brookland<\/figcaption><\/figure>\n\n\n\n

Empty marketing promises with a little cosmetic \u201cgreenwashing\u201d are by no means enough; rather, concrete measurable action in the sense of resource-saving economic activity is required. Today\u2019s consumers are not only better informed and more critical, but they are also often willing to spend more money on sustainable products.<\/p>\n\n\n\n