{"id":20446,"date":"2022-02-22T17:20:31","date_gmt":"2022-02-22T16:20:31","guid":{"rendered":"https:\/\/www.stage.westend61.com\/blog\/?p=20446"},"modified":"2022-03-04T14:43:39","modified_gmt":"2022-03-04T13:43:39","slug":"why-creativity-is-so-important-to-us","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/why-creativity-is-so-important-to-us\/","title":{"rendered":"Why creativity is so important to us"},"content":{"rendered":"\n<p>The digitalized world is constantly changing, and certainly more rapidly than was the case in previous eras. Though this is sometimes unsettling and stressful, it is also a challenge to human ingenuity. Responding again and again to changing conditions requires imagination, good ideas, and the courage to recognize and seize new opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1796\" height=\"1199\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018.jpg\" alt=\"royalty-free, stock image, Confident senior businessman using laptop\" class=\"wp-image-20424\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018.jpg 1796w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018-1024x684.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018-768x513.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF00018-1536x1025.jpg 1536w\" sizes=\"(max-width: 1796px) 100vw, 1796px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1796\" height=\"1199\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu.jpg\" alt=\"stock image, royalty-free, Thoughtful businesswoman looking up while sitting on floor at office\" data-id=\"20426\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/josf01944_neu-2\/\" class=\"wp-image-20426\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu.jpg 1796w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu-1024x684.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu-768x513.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944_neu-1536x1025.jpg 1536w\" sizes=\"(max-width: 1796px) 100vw, 1796px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1796\" height=\"1199\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1.jpg\" alt=\"stock image, royalty-free, Confetti falling on businesswoman with laptop in office\" data-id=\"20425\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/confetti-falling-on-businesswoman-with-laptop-in-office-2-2\/\" class=\"wp-image-20425\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1.jpg 1796w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1-1024x684.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1-768x513.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/JOSF01944-1-1536x1025.jpg 1536w\" sizes=\"(max-width: 1796px) 100vw, 1796px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">above: <meta charset=\"utf-8\"\/>\u00a9 Gustafsson\/Westend61, lower: <meta charset=\"utf-8\"\/>\u00a9 Joseffson\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>As a result, this creativity has become an important factor in modern corporate culture far beyond the actual \u201ccreative\u201d industries. After all, maintaining a constant willingness and ability to innovate is essential for companies to remain competitive long term. So successful and modern entrepreneurs not only focus on their profits, but also on the ingenuity of their employees\u2014and encourage it.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-background\" style=\"background-color:#fcf18d\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.westend61.de\/en\/lightboxView\/fCKXO33YTCSKjOgEHZ70Xg\/Creativity+and+Inspiration\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308-1024x683.jpg\" alt=\"royalty-free, stock image, Young businesswoman having a break in office lying on desk\" class=\"wp-image-20445 size-full\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308-1536x1025.jpg 1536w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/GUSF03308.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h3>Need a creative break? Just scroll through this pinboard!<\/h3>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"btn btn-lg btn-default outline btn-pill \" href=\"https:\/\/www.westend61.de\/en\/lightboxView\/fCKXO33YTCSKjOgEHZ70Xg\/Creativity+and+Inspiration\" target=\"_blank\" rel=\"noreferrer noopener\">go to pinboard<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>It\u2019s no wonder, then, that photo motifs featuring authentic-looking creative types in a casual setting are popular for the positive and contemporary external presentation of companies. This message is not only aimed at attracting the interest of potential customers, but also\u2014as is important when there is an increased shortage of skilled workers\u2014at attracting junior staff.&nbsp; In this way, companies are responding to the wishes of many young and well-trained specialists who are looking not only for well-paid jobs but also for self-fulfillment and creative freedom in their professions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112.jpg\" alt=\"stock image, royalty-free, Female mid adult artist standing with arms crossed at workshop\" class=\"wp-image-20440\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASSF00112-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption>\u00a9 PICUA ESTUDIO\/Westend61<\/figcaption><\/figure>\n\n\n\n<h2>Recognize and use creative potential<\/h2>\n\n\n\n<p>For some time now, there have been clear signs of a change in corporate culture (although, of course, it is not yet noticeable everywhere): more cooperation instead of rigid hierarchies, more consideration for employees, and new approaches to accomplishing tasks. The creative potential of employees is more strongly encouraged, used, and developed than in the past. Digitalization, with its many new start-ups and successful new business models, has both made this trend socially acceptable and reinforced it.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418.jpg\" alt=\"stock image, royalty-free, Portrait of happy mother and her little son looking out of window with drawn rainbow\" data-id=\"20431\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/mff05418-2\/\" class=\"wp-image-20431\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05418-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416.jpg\" alt=\"stock image, royalty-free, Mother kissing son while drawing rainbow on kids window, Cologne, NRW, Germany\" data-id=\"20430\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/mother-kissing-son-while-drawing-rainbow-on-kids-window-cologne-nrw-germany-2\/\" class=\"wp-image-20430\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05416-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414.jpg\" alt=\"stock image, royalty-free, Mother and little son drawing rainbow on window at home\" data-id=\"20432\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/mother-and-son-drawing-a-rainbow-on-kids-window-cologne-nrw-germany-2\/\" class=\"wp-image-20432\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/MFF05414-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><meta charset=\"utf-8\"\/>\u00a9 Mareen Fischinger\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>Today\u2019s working world needs the creative potential of as many people with different mindsets in a wide variety of industries as possible. This by no means applies only to \u201cartistic\u201d professions, but also to many white-collar jobs\u2014in management, for example. After all, it is the willingness to leave well-trodden paths and try something new that makes innovation possible in the first place.<\/p>\n\n\n\n<h2>Abandon routines and create something new<\/h2>\n\n\n\n<p>But creativity is not important in only the working world. Our creative spirits can also help us lead happier and more fulfilling lives. The desire to create something new points the way out of routine and monotony to enhanced well-being. These can be major changes, but they can also be very small ones, such as the desire to turn a creative hobby into a career or even just the idea to try out a new recipe. The possibilities are endless, as colorful as life and as diverse as people. When we give free rein to our creativity, we expand our horizons and discover new perspectives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527.jpg\" alt=\"stock image, royalty-free, Smiling woman with eyes closed holding painted paper at park during sunset\" class=\"wp-image-20437\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01527-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526.jpg\" alt=\"stock image, royalty-free, Female friends with painted hands at park during sunset\" data-id=\"20436\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/female-friends-with-painted-hands-at-park-during-sunset-2\/\" class=\"wp-image-20436\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01526-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523.jpg\" alt=\"Stock image, royalty-free, Painting at the park. London, England\" data-id=\"20438\" data-full-url=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523.jpg\" data-link=\"https:\/\/www.westend61.de\/blog\/en\/painting-at-the-park-london-england-2\/\" class=\"wp-image-20438\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523.jpg 1800w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2022\/02\/ASGF01523-1536x1024.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><meta charset=\"utf-8\"\/>\u00a9 Angel Santana Garcia\/Westend61<\/figcaption><\/figure>\n\n\n\n<p>Hardly anyone knows better how much fun this ever-changing game with perspectives and design possibilities can be than the photographers at Westend61. They are particularly challenged to use their creativity to stage creative moments, situations, and people. Westend61 is a good example of a successful company in the creative sector for which the wealth of its employees\u2019 ideas is the most valuable company capital and an essential prerequisite for the quality of the products. The combination of an imaginative marketing strategy, a feeling for new trends in the visual language, and the imagination of the photographers is a recipe for success in the changeable market of stock photography.<\/p>\n\n\n\n<p>Take a look at our <a href=\"https:\/\/www.westend61.de\/en\/lightboxView\/fCKXO33YTCSKjOgEHZ70Xg\/Creativity+and+Inspiration\" target=\"_blank\" rel=\"noreferrer noopener\">Pinboard on the topic of \u201cCreativity.\u201d<\/a> Then you\u2019ll see that the skillful use of color, light, and shadow only comes into its own when a clever design idea that shows us a slightly different, fresher view of the world is added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>creativity has become an important factor in modern corporate culture far beyond the actual \u201ccreative\u201d industries.<\/p>\n","protected":false},"author":20,"featured_media":20441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4770],"tags":[4106,5202,2344,4145,281,3624,3626,5155,4469,3770,218,3622,113,5263],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why creativity is so important to us - The Blog of Westend61 - Stock Images Agency - Royalty-Free Images - Stock Photos<\/title>\n<meta name=\"description\" content=\"Why creativity is so important to us creativity has become an important factor in modern corporate culture far beyond the actual \u201ccreative\u201d industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westend61.de\/blog\/en\/why-creativity-is-so-important-to-us\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why creativity is so important to us - The Blog of Westend61 - Stock Images Agency - Royalty-Free Images - Stock Photos\" \/>\n<meta property=\"og:description\" content=\"Why creativity is so important to us creativity has become an important factor in modern corporate culture far beyond the actual \u201ccreative\u201d industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westend61.de\/blog\/en\/why-creativity-is-so-important-to-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Der Blog von Westend61 - 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