{"id":22289,"date":"2023-02-01T12:00:12","date_gmt":"2023-02-01T11:00:12","guid":{"rendered":"https:\/\/www.westend61.de\/blog\/?p=22289"},"modified":"2023-02-01T12:01:38","modified_gmt":"2023-02-01T11:01:38","slug":"these-images-bring-security-to-your-communication","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/these-images-bring-security-to-your-communication\/","title":{"rendered":"These images bring security to your communication"},"content":{"rendered":"\n

We are living in troubled times. The Covid-19 crisis and the war in Ukraine are shaking a basic existential human need: the desire for security<\/a>. The same applies to many uncertainties that are quite simply part of the life of every individual. But if we want to shape the future positively, we must not allow ourselves to be paralyzed by our fears. Rather, we must learn to deal with the feeling of uncertainty without falling into a state of shock. Every crisis is also an opportunity. It forces us to leave our comfort zones and develop productive energy. This learning of uncertainty competence is an important topic in image communication. Let\u2019s take a look at a few examples.<\/p>\n\n\n\n

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You can find the best images on the topic of security in the Reversion chapter of our 2023 INSPIRE trend report – download it now for free!<\/figcaption><\/figure>\n\n\n\n

Uncertainty competence: The source of energy and further development<\/h2>\n\n\n\n

If we want to lead self-determined lives, we must not only seize and exploit opportunities, but we must also recognize and calculate risks. And if we come to the conclusion that the possible gain exceeds the potential loss, we must also take these risks. In this image, our photographer Eugenio Marongiu<\/a> has depicted this proverbial \u201cplaying with fire\u201d in a very concrete way. You can see right away that the man from the circus <\/a>knows what he\u2019s doing \u2013 and he\u2019s having fun doing it. His message: Dare to do something (\u2026provided you practice a bit beforehand\u2026)! Such an eye-catcher is suitable for many advertising messages that focus on the balance between security and risk in capital investments, for example.<\/p>\n\n\n\n

\"Stock
\u00a9 Eugenio Marongiu\/Westend61<\/figcaption><\/figure>\n\n\n\n

Our monsters often shrink quickly when we look them in the face. Faced with looming difficulties or threats, we can wrap ourselves in a diffuse black cloud of fear and imagine the darkest scenarios, or we can take a firm look at the problem and see it for what it is: the invitation to find a solution and learn. Jamie Grill has perfectly staged this situation<\/a> in her image. The girl is clearly not feeling well, but instead of cowering under the covers, shivering, she plucks up her courage and looks to see what\u2019s hiding under the bed. And when she does shed some light on the darkness, she\u2019ll find that\u2026 maybe it\u2019s just the runaway hamster. The message is clear: Don\u2019t chicken out, but instead look at a troubling situation, grasp it, and then react. A nice vehicle for all messages that have to do with protection, such as insurance.<\/p>\n\n\n\n

\"Stock
\u00a9  Blend Images\/JGI\/Jamie Grill\/Westend61<\/figcaption><\/figure>\n\n\n\n

And, of course, it\u2019s okay to retreat<\/a> when a situation threatens to overwhelm us \u2013 so long as that doesn\u2019t become our basic attitude. Sometimes we need to take refuge in a safe spot on familiar terrain and get the lay of the land from there before we are ready to take on challenges again. Westend61 photographer Joseffson<\/a> has captured this mix of open-mindedness and skepticism beautifully. <\/p>\n\n\n\n

\"Smiling<\/figure>
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Trends 2023: find the 25 best stock images on the topic security in our webshop!<\/h2>\n\n\n\n
\n
Go to Pinboard<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

The gesture of the young woman here playfully masking the lower half of her face with her turtleneck<\/a> signals, \u201cI need a little time to myself right now.\u201d But at the same time, her laughing eyes reveal that this retreat will be temporary only. This image conveys an important aspect of insecurity competence: being ready to act and to take risks, not stumbling blindly into danger, but rather taking care of oneself. After all, everyone needs a break now and then.<\/p>\n\n\n\n

\"blonde
\u00a9 Joseffson\/Westend61<\/figcaption><\/figure>\n\n\n\n

Make security your selling point!<\/h2>\n\n\n\n

We all know it, and it accompanies us day after day in the most diverse life situations. It\u2019s the desire to \u201cget a grip\u201d on this complicated, sometimes even chaotic and threatening life. This is nothing more than the primal human longing for security. This state of mind is a topic that appeals to all of us. And that\u2019s why it lends itself to being an emotional eye-catcher in the promotion of many products and services. A look at our pinboard on the topic sho<\/a>ws you just how diverse the visual design options are, as well as their possible uses.<\/p>\n","protected":false},"excerpt":{"rendered":"

We can shape our future positively by not letting fears rule us. Let’s learn to deal with uncertainty. Uncertainty competence is a significant topic in image communication. We present three examples of this image world. <\/p>\n","protected":false},"author":20,"featured_media":22282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4770],"tags":[6091,4106,6093,5910,6097,6095,6099,774,3626,6063,4469,1173,218,3622,6055,6065,113],"yoast_head":"\nThese images bring security to your communication - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos<\/title>\n<meta name=\"description\" content=\"These images bring security to your communication We can shape our future positively by not letting fears rule us. Let's learn to deal with uncertainty. Uncertainty competence is a significant topic in image communication. 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