{"id":22525,"date":"2023-04-18T17:00:21","date_gmt":"2023-04-18T15:00:21","guid":{"rendered":"https:\/\/www.westend61.de\/blog\/?p=22525"},"modified":"2024-06-04T11:55:05","modified_gmt":"2024-06-04T09:55:05","slug":"stock-photography-in-flux-new-perspectives-through-genuine-vibrancy","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/stock-photography-in-flux-new-perspectives-through-genuine-vibrancy\/","title":{"rendered":"Stock photography in flux: new perspectives through genuine Vibrancy"},"content":{"rendered":"\n<p>&#8222;Authenticity has been a trend in stock photography for years and will remain so,&#8220; our creative director Martine Praessl recently answered when asked about current trends in the stock photography market. Nevertheless, many things will also change: The rapid advancement of AI tools increasingly enables the creation of artificial yet realistic imagery. At Westend61, we are watching this development excitedly and trying out tools like Midjourney and Co ourselves. We present the first results of our AI work on our <a href=\"https:\/\/www.instagram.com\/w61_creaitive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram feed AI Lab @w61_creAItive<\/a>. In parallel, we are working on our own AI strategy. In doing so, we attach great importance to clarity and transparency because we will continue to focus on high-quality and authentic images.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Stock photography in transition - new perspectives through real vibrancy.\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/VoCjhTc-IIs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2>AI tools as inspiration and creative complement<\/h2>\n\n\n\n<p>For us, AI is a tool for diving into mood worlds, exploring different visual languages, and having fun creating previously unseen images. Because it&#8217;s precisely this ability to look outside the box and this playful lightness that is an essential source of our inspiration, but we don&#8217;t necessarily need the fantasy worlds of AI to do this. Once again, we should refer to our <a href=\"https:\/\/www.westend61.de\/blog\/en\/i-am-addicted-to-stock-photography\/\" target=\"_blank\" rel=\"noreferrer noopener\">VISTA collection<\/a> because these images captivate us with new perspectives and fresh ideas. These motifs stimulate our creativity and are, above all, simply beautiful to look at. They are modern, superb, and colorful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1904\" height=\"1269\" src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334.jpg\" alt=\"Woman with blue powder paint and finger on lips against black background, Westend61, VISTA collection, real images, authentic images, color, blue\" class=\"wp-image-22519\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334.jpg 1904w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334-1024x682.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SVCF00334-1536x1024.jpg 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1904\" height=\"1269\" data-id=\"22523\"  src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656.jpg\" alt=\"Stock photo, royalty free, real images, gamer with glasses playing video games on laptop at desk, vivid images, colors, VISTA collection\" class=\"wp-image-22523\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656.jpg 1904w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656-1024x682.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/YTF00656-1536x1024.jpg 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1776\" height=\"1363\" data-id=\"22522\"  src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991.jpg\" alt=\"Stock photo, royalty free, real images, vivid images, VISTA collection, Young woman jumping in front of blue wall\" class=\"wp-image-22522\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991.jpg 1776w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991-300x230.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991-1024x786.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991-768x589.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/AMWF00991-1536x1179.jpg 1536w\" sizes=\"(max-width: 1776px) 100vw, 1776px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">all images \u00a9Westend61 \u2013 u: Nanihta Vazquez \u2013 l.l.: Elisatim \u2013 l.r: ANTHONY PHOTOGRAPHY<\/figcaption><\/figure>\n\n\n\n<h2>VISTA collection: New perspectives in stock photography<\/h2>\n\n\n\n<p>The VISTA collection incorporates the most creative currents in our photography community. It&#8217;s non-conformist. You won&#8217;t find standard stock photo subjects here. Instead, these images open up a new, unconventional, original look at familiar everyday scenes and topics. Like AI-generated images, the focus is on new approaches and perspectives that fascinate the viewer and make them think. Since the launch of the VISTA collection two years ago, our photographers have submitted more than 9000 photos and videos, creating an ever-growing portfolio with a distinctive look. The whole diversity of our photographers is reflected in this collection. And while we&#8217;re open to new technical possibilities, even the most sophisticated AI tool would have difficulty keeping up.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1904\" height=\"1269\" data-id=\"22524\"  src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461.jpg\" alt=\"Stock photo, royalty free, real images, authentic images, vividness, woman with curly gray hair looking through a monocular in front of a wall, VISTA collection\" class=\"wp-image-22524\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461.jpg 1904w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461-1024x682.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/SEAF01461-1536x1024.jpg 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1904\" height=\"1270\" data-id=\"22520\"  src=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202.jpg\" alt=\"VISTA collection, business woman crossing red line in a parking lot, real images, vivid images, Westend61\" class=\"wp-image-22520\" srcset=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202.jpg 1904w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202-300x200.jpg 300w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202-1024x683.jpg 1024w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202-768x512.jpg 768w, https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2023\/04\/VPIF07202-1536x1025.jpg 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">all images \u00a9Westend61 \u2013 l.: Evgenia Sunegina \u2013 r: Vasily Pindyurin<\/figcaption><\/figure>\n\n\n\n<h2>Discover the VISTA collection: A colorful feast for the eyes<\/h2>\n\n\n\n<p>So if you&#8217;re looking for new perspectives on images, you don&#8217;t necessarily have to trust yourself to an intelligent machine &#8211; you can look at our VISTA collection. You&#8217;ve come to the right place if you&#8217;re looking for new inspiration. <a href=\"\/en\/lightboxView\/DbvW4VinQOiTAHAI-54FPg\/Vista\" target=\"_blank\" rel=\"noreferrer noopener\">Dive into this colorful world on our latest VISTA pinboard<\/a> &#8211; a feast for the eyes and a box full of new ideas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Authenticity has been a trend in stock photography for years and will remain so,&#8220; our creative director Martine Praessl recently answered when asked about current trends in the stock photography market.<\/p>\n","protected":false},"author":23,"featured_media":22509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4770],"tags":[4106,4145,281,6302,3624,3626,4469,3770,6291,218,3622,826,6300,5706,113],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stock photography in flux: new perspectives through genuine Vibrancy - 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