{"id":23176,"date":"2024-05-06T13:55:03","date_gmt":"2024-05-06T11:55:03","guid":{"rendered":"https:\/\/www.westend61.de\/blog\/?p=23176"},"modified":"2024-05-06T13:57:43","modified_gmt":"2024-05-06T11:57:43","slug":"specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/","title":{"rendered":"Specific instead of complex: visual language with a clear focus on the essentials"},"content":{"rendered":"\n

The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms. This trend in visual communication corresponds to similar trends in architecture and interior design, but also to the trend towards a simple, straightforward lifestyle.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a9 Westend61 \/ Cavan Images<\/p>\n\n\n\n

The increasingly unmanageable range of goods, consumer products, lifestyles and forms of leisure activities in an individualized society is perceived by many people as a burden rather than an enrichment. The voluntary renunciation attitude of „less is more“ is the counter-trend to this oversaturation and sensory overload. The result is a critical, distanced consumer attitude that makes people unreceptive to untrustworthy and overly complex advertising messages.<\/p>\n\n\n\n

A modern visual language must respond to this. Simple forms, limited color palettes and clear lines create structure and order. A lot of free space in the image design has a relaxing effect on the eye. This form of image conception offers the possibility of presenting even complex themes in a concentrated and aesthetic way. Symbols or deliberately emphasized details are effective design elements of such a style.<\/p>\n\n\n\n

\n
\"Stockphoto,<\/figure>\n\n\n\n
\"Stockphoto,<\/figure>\n\n\n\n
\"Stockphoto,<\/figure>\n<\/figure>\n\n\n\n

\u00a9 Left: Westend61 \/ VISTA Collection \/ COROIMAGE , Center: \u00a9 Westend61 \/ Mauro Grigollo , Right: \u00a9 Westend61 \/ Petra Stockhausen<\/p>\n\n\n\n

The aim is to convey image content in a simple, easy-to-understand way. Because even with a „purified“ image design, you can stand out positively from the mass of average images. Then you send your message in a pleasantly unagitated and therefore particularly effective way – because you give the viewer’s eye a little break.  Because simple can also be beautiful.<\/p>\n\n\n\n

\"\"<\/figure>
\n

FREE DOWNLOAD:

THE VISUAL TRENDS 
FOR THE YEAR 2024!<\/h2>\n\n\n\n
\n
INSPIRE TRENDS 2024 (PDF)<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.<\/p>\n","protected":false},"author":20,"featured_media":23785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4770],"tags":[4106,281,3302,3624,3626,3770,218,3622,826,6624,113],"yoast_head":"\nSpecific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos<\/title>\n<meta name=\"description\" content=\"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos\" \/>\n<meta property=\"og:description\" content=\"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/westend61images\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-06T11:55:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-06T11:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2024\/05\/PSTF00026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"1272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hubertus Stumpf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Westend61\" \/>\n<meta name=\"twitter:site\" content=\"@Westend61\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hubertus Stumpf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\"},\"author\":{\"name\":\"Hubertus Stumpf\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/1129f491ab4ef8bc8e1e68450bb09227\"},\"headline\":\"Specific instead of complex: visual language with a clear focus on the essentials\",\"datePublished\":\"2024-05-06T11:55:03+00:00\",\"dateModified\":\"2024-05-06T11:57:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/#organization\"},\"keywords\":[\"authentic images\",\"Lifestyle\",\"minimalism\",\"picture agency\",\"premium images\",\"stock images\",\"stock photography\",\"stock photos\",\"Trends\",\"Trends 2024\",\"Westend61\"],\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\",\"url\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\",\"name\":\"Specific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos\",\"isPartOf\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/#website\"},\"datePublished\":\"2024-05-06T11:55:03+00:00\",\"dateModified\":\"2024-05-06T11:57:43+00:00\",\"description\":\"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.westend61.de\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Specific instead of complex: visual language with a clear focus on the essentials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#website\",\"url\":\"https:\/\/www.westend61.de\/blog\/\",\"name\":\"Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos\",\"description\":\"Bildagentur | Lizenzfreie Bilder | Stockfotos\",\"publisher\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/#organization\"},\"alternateName\":\"W61\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.westend61.de\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#organization\",\"name\":\"Westend61\",\"url\":\"https:\/\/www.westend61.de\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/06\/Westend61_Logo-Subline_positiv_RGB.png\",\"contentUrl\":\"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/06\/Westend61_Logo-Subline_positiv_RGB.png\",\"width\":2506,\"height\":496,\"caption\":\"Westend61\"},\"image\":{\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/westend61\/\",\"https:\/\/www.linkedin.com\/company\/westend61\",\"https:\/\/www.youtube.com\/user\/Westend61\",\"https:\/\/www.facebook.com\/westend61images\/\",\"https:\/\/twitter.com\/Westend61\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/1129f491ab4ef8bc8e1e68450bb09227\",\"name\":\"Hubertus Stumpf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b2964cca8474ffdfc5e4c789f67f5c91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b2964cca8474ffdfc5e4c789f67f5c91?s=96&d=mm&r=g\",\"caption\":\"Hubertus Stumpf\"},\"description\":\"Hubertus Stumpf wei\u00df als langj\u00e4hriger Zeitungsredakteur, dass ein guter Text nur die halbe Miete ist, wenn es darum geht, die Aufmerksamkeit der Leser zu gewinnen \u2013 genauso wichtig ist ein gutes Bild, das den Betrachter in den Text zieht. Der studierte Germanist ist ein Mann der schreibenden Zunft, besch\u00e4ftigt er sich aber seit einiger Zeit auch verst\u00e4rkt mit den M\u00f6glichkeiten der Digitalfotografie.\",\"url\":\"https:\/\/www.westend61.de\/blog\/author\/hubertus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Specific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos","description":"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/","og_locale":"de_DE","og_type":"article","og_title":"Specific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos","og_description":"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.","og_url":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/","og_site_name":"Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos","article_publisher":"https:\/\/www.facebook.com\/westend61images\/","article_published_time":"2024-05-06T11:55:03+00:00","article_modified_time":"2024-05-06T11:57:43+00:00","og_image":[{"width":1904,"height":1272,"url":"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2024\/05\/PSTF00026.jpg","type":"image\/jpeg"}],"author":"Hubertus Stumpf","twitter_card":"summary_large_image","twitter_creator":"@Westend61","twitter_site":"@Westend61","twitter_misc":{"Verfasst von":"Hubertus Stumpf","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#article","isPartOf":{"@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/"},"author":{"name":"Hubertus Stumpf","@id":"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/1129f491ab4ef8bc8e1e68450bb09227"},"headline":"Specific instead of complex: visual language with a clear focus on the essentials","datePublished":"2024-05-06T11:55:03+00:00","dateModified":"2024-05-06T11:57:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/"},"wordCount":310,"publisher":{"@id":"https:\/\/www.westend61.de\/blog\/#organization"},"keywords":["authentic images","Lifestyle","minimalism","picture agency","premium images","stock images","stock photography","stock photos","Trends","Trends 2024","Westend61"],"articleSection":["Inspiration"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/","url":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/","name":"Specific instead of complex: visual language with a clear focus on the essentials - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos","isPartOf":{"@id":"https:\/\/www.westend61.de\/blog\/#website"},"datePublished":"2024-05-06T11:55:03+00:00","dateModified":"2024-05-06T11:57:43+00:00","description":"Specific instead of complex: visual language with a clear focus on the essentials The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.","breadcrumb":{"@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.westend61.de\/blog\/en\/specific-instead-of-complex-visual-language-with-a-clear-focus-on-the-essentials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.westend61.de\/blog\/"},{"@type":"ListItem","position":2,"name":"Specific instead of complex: visual language with a clear focus on the essentials"}]},{"@type":"WebSite","@id":"https:\/\/www.westend61.de\/blog\/#website","url":"https:\/\/www.westend61.de\/blog\/","name":"Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos","description":"Bildagentur | Lizenzfreie Bilder | Stockfotos","publisher":{"@id":"https:\/\/www.westend61.de\/blog\/#organization"},"alternateName":"W61","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.westend61.de\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.westend61.de\/blog\/#organization","name":"Westend61","url":"https:\/\/www.westend61.de\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.westend61.de\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/06\/Westend61_Logo-Subline_positiv_RGB.png","contentUrl":"https:\/\/www.westend61.de\/blog\/wp-content\/uploads\/2018\/06\/Westend61_Logo-Subline_positiv_RGB.png","width":2506,"height":496,"caption":"Westend61"},"image":{"@id":"https:\/\/www.westend61.de\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/westend61\/","https:\/\/www.linkedin.com\/company\/westend61","https:\/\/www.youtube.com\/user\/Westend61","https:\/\/www.facebook.com\/westend61images\/","https:\/\/twitter.com\/Westend61"]},{"@type":"Person","@id":"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/1129f491ab4ef8bc8e1e68450bb09227","name":"Hubertus Stumpf","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.westend61.de\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b2964cca8474ffdfc5e4c789f67f5c91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2964cca8474ffdfc5e4c789f67f5c91?s=96&d=mm&r=g","caption":"Hubertus Stumpf"},"description":"Hubertus Stumpf wei\u00df als langj\u00e4hriger Zeitungsredakteur, dass ein guter Text nur die halbe Miete ist, wenn es darum geht, die Aufmerksamkeit der Leser zu gewinnen \u2013 genauso wichtig ist ein gutes Bild, das den Betrachter in den Text zieht. Der studierte Germanist ist ein Mann der schreibenden Zunft, besch\u00e4ftigt er sich aber seit einiger Zeit auch verst\u00e4rkt mit den M\u00f6glichkeiten der Digitalfotografie.","url":"https:\/\/www.westend61.de\/blog\/author\/hubertus\/"}]}},"_links":{"self":[{"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/posts\/23176"}],"collection":[{"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/comments?post=23176"}],"version-history":[{"count":4,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/posts\/23176\/revisions"}],"predecessor-version":[{"id":23206,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/posts\/23176\/revisions\/23206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/media\/23785"}],"wp:attachment":[{"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/media?parent=23176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/categories?post=23176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.westend61.de\/blog\/wp-json\/wp\/v2\/tags?post=23176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}