{"id":4563,"date":"2021-06-02T16:10:29","date_gmt":"2021-06-02T14:10:29","guid":{"rendered":"https:\/\/blog.stage.westend61.com\/blog\/?p=4563"},"modified":"2021-12-19T20:42:50","modified_gmt":"2021-12-19T19:42:50","slug":"big-player-of-stock-photography-these-best-agers-are-young-at-heart","status":"publish","type":"post","link":"https:\/\/www.westend61.de\/blog\/en\/big-player-of-stock-photography-these-best-agers-are-young-at-heart\/","title":{"rendered":"Big Player of Stock photography \u2013 these Best Agers are young at heart!"},"content":{"rendered":"\n

Silver Agers, Best Agers, Generation Gold – royalty-free stock photography and marketing know many terms for people beyond their 60s. Often the images of this target group have the same focus: dynamic, fun-loving, and „young at heart.“ The Best Agers are by no means old, sluggish, or even at the zenith of life. Rising life expectancy and declining birth rates are contributing to a profound change in the age structure of western societies. More and more, retirement age is not being viewed as the last stage of life, but rather the best time of life \u2013 and it\u2019s being lived accordingly. The Silver Society is on the rise, and it\u2019s providing the impetus for a powerful trend.<\/p>\n\n\n\n

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\u00a9 Katharina Mikhrin\/Westend61<\/figcaption><\/figure>\n\n\n\n

The change in demographics has already begun and will continue to progress: it is presumed that by 2050, the amount of people over the age of 80 in Germany will have tripled, with every third German being older than 65. This not only means that the entire infrastructure must be adapted to suit the needs of an older population while the care and nursing sector expands accordingly, it also means that the demographic change will be accompanied by lifestyle changes later in life.<\/p>\n\n\n\n

Today\u2019s seniors are more active, more health-conscious, healthier, and possess more curiosity and interests as previous generations of seniors \u2013 they are living life to the fullest. Meanwhile, how younger segments of the society view seniors is also changing. In times where the shortage of skilled workers is growing, companies are beginning to appreciate such virtues as experience, wisdom and knowledge, which they often find among their more mature workers. The employment market is not only welcoming younger players, but seasoned professionals as well.<\/p>\n\n\n\n

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Make sure to check out more beautiful images.<\/h3>\n\n\n\n
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Go to pinboard<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

The retirees of today and tomorrow are financially better off, plus they\u2019re enthusiastic consumers \u2013 transforming them into one of the most significant target groups for advertising. It\u2019s currently assumed that in Germany, about 70 percent of the monetary assets are in the hands of people over the age of 50.<\/p>\n\n\n\n

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\u00a9 Gustafsson\/Westend61<\/figcaption><\/figure>\n\n\n\n

This figure clearly illustrates the buying potential that the \u2018Silver Society\u2019 possesses. The term \u2018Silver Society\u2019 is not so much a reference to grey hair as to the precious opportunity of turning particular products and services aimed at this target group \u2013 which forms the lucrative \u2018silver market\u2019 \u2013 into successful sales. However, a lot still needs to be done to properly cater to the needs of this consumer class, particularly in the area of online sales, which currently focuses on younger users despite the considerable expansion of internet usage among the older generations.<\/p>\n\n\n\n

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\u00a9 Retales Botijero\/Westend61<\/figcaption><\/figure>\n\n\n\n

Royalty-free images of silver agers at Westend61<\/h2>\n\n\n\n

The growing number of mature customers is not only a chance, but also a challenge for businesses and service providers. The discerning nature of many experienced older consumers means that more arduous persuasive efforts are necessary to influence their purchasing decisions. This is a factor which the advertising industry, including advertising photography, has to come to terms with. The vendor\u2019s trustworthiness and the product\u2019s quality as well as communicating these traits in an image will gain importance, making it crucial for the advertisement\u2019s illustration not to feature just any old image, but rather one which effectively imparts the desired message to viewers of the pertinent target group.<\/p>\n","protected":false},"excerpt":{"rendered":"

Silver Agers, Best Agers, Generation Gold – royalty-free stock photography and marketing know many terms for people beyond their 60s.<\/p>\n","protected":false},"author":20,"featured_media":16692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4770],"tags":[4106,4141,2869,4145,2101,281,180,2107,4143,3624,3626,2105,4469,2103,2109,3770,218,3622,4147,826,113],"yoast_head":"\nBig Player of Stock photography \u2013 these Best Agers are young at heart! - Der Blog von Westend61 - Lizenzfreie Bilder und Stockfotos<\/title>\n<meta name=\"description\" content=\"Big Player of Stock photography \u2013 these Best Agers are young at heart! 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