Great preparation produces great results. Our Art Department has supervised hundreds of productions over the last few years, and every new shoot benefits from the expertise we have acquired. We’ll gladly assume the entire task of planning or provide the photographer partial assistance in matters of preparation as needed.
What subjects are our customers especially looking for at the moment? What kinds of visual language is trending, which props are must-have items? Our Creative Research department tracks market developments, analyzes needs and compiles this information into valuable briefings. These briefings aid in the creation of highly effective, cutting-edge images which simply sell themselves.
A cozy home, a rooftop-terrace with a panorama view, hip office buildings, perfect outdoor scenery. A critical factor for all shoots is choosing the correct location. Our art directors are continually on the lookout for great places suitable for photo shoots, and they also assess location suggestions received from photographers.
Our involvement knows no boundaries: Westend61 art directors can be spotted at work from the North Sea coast to South Africa. Whether on site to assist with organization and model casting or to provide inspiring ideas and valuable tips, our art directors bring out the best in every production. We’re happy to report that they’re always warmly welcomed wherever they go!