AI OR IQ, MAN OR MACHINE?

The progressive development and use of artificial intelligence (AI) in the wake of digitalization not only offers opportunities that a few years ago were unheard of, it also poses major challenges for companies and consumers. The same applies to stock photography; after all, the editing and selection of image material by AI is no longer a dream of the future, rather it has long since become a reality. In a sector in which emotionality, creativity, and a keen sense of good imagery are more important than almost any other, the pressing question is “How creative can a machine be?” In a sector in which emotionality, creativity, and a keen sense of good imagery are more important than almost any other, the pressing question is “How creative can a machine be?”