The world is constantly changing. This is more true than ever in the digital age, where the only constant seems to be constant change. This always has an influence on our vision of life - and therefore also on the visual trends in stock photography. At Westend61, we always strive to keep our finger on the current pulse. We want to know as early as possible where the image journey is heading in the new year. And we want to show you how you can take advantage of these trends in your projects.

Our trend report focuses on two major topics: “Technology” and “Society”. The interaction between people and technology is an inexhaustible field of photographic design. At the same time, society and the way we live are changing. The average age of people is constantly increasing and this has a variety of effects. On the demands placed on medicine and care, on lifestyles and consumer behavior.

In five chapters, we cover all the trends that will be important in 2025:

#1 Always on the move: The mobile society

#2 The power of the sun: In the midst of the solar revolution 

#3 AI and robotics: driving innovation 

#4 Silver Society: Active and with high purchasing power 

#5 “New Work”: How will we work tomorrow? 

#6 Urbanization: Metropolises as think tanks

What are you waiting for? Register now and download the Trend Report 2025 and many more of our e-magazines for free!