More and more people around the world are living in cities, and the continuing influx is one of the major trends of our time. This makes national and regional metropolises the most important living spaces for the future. Cities are far more than just places to live and work. They are hypercomplex, dynamic systems, creative centers of a pluralistic society, hubs of the globalized economy, and their political importance is also growing.

The "urbanization" megatrend makes people in urban environments an important target group for advertising a wide variety of products and services. Advertising works best with a fresh and target group-oriented visual language. In this Inspire, we present some sub-aspects of the topic and show how they can be used in visual communication to attract attention.

On 29 pages you can expect many great premium stock photos and articles on the topics "Urban (T)räume", "Stadtmenschen", "Urbaner Konsum im Wandel" and "Big City Business".

What are you waiting for? Just register to get this and many more of our free e-magazines right now!