The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.
The diversity of the colorful visual worlds in Westend61’s portfolio is reflected in the individuality of the photographers we work with throughout Europe. Here you will find people with the most diverse backgrounds and photographic concepts.
In advertising, and therefore also in stock photography, intangible values are becoming increasingly important. Anyone who wants to market their products successfully must therefore address their target group not only with concrete sales arguments, but also with emotional sensitivity.
A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.
Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.
Successful advertising is no coincidence, it is the result of a targeted customer approach. Images play a very important role in this: they convey the all-important first impression. After all, they decide whether we find something interesting – or not.
“What will the future bring?” At the turn of the year, most people are certainly asking themselves this question. Even the greatest optimists have to admit that we are living in challenging times: International conflicts, social tensions, economic uncertainties and environmental issues are drawing worry lines on the foreheads of
It is in the big cities that the diversity of modern society can be seen. Here you encounter all the different types that make up a pluralistic way of life. At the same time, cities are a testing ground for social innovation.
Rising life expectancy and falling birth rates are bringing about a profound change in the age structure of our society. Statisticians assume that the number of over 80-year-olds in Germany will triple by 2050 as a result of ongoing demographic change. At the same time, today’s (and tomorrow’s) pensioners are generally more active, fitter and healthier than previous generations of senior citizens.
