Because first impressions count: strong images for exciting stories

Successful advertising is no coincidence, it is the result of a targeted customer approach. Images play a very important role in this: they convey the all-important first impression. After all, they decide whether we find something interesting – or not. A good picture says more than many words.

Westend61 has more than 20 years of experience in the stock photo business. That’s why we know what’s important: authentic pictures of real people with whom we can identify. Images that tell stories, that arouse emotions because they touch us, true to our motto “We inspire – you create.” This is the only way to attract attention to your cause in our visually oversaturated times.

Colorful, genuine, with interesting faces

Our photographers are masters of their trade and always have their finger on the pulse. They are not only familiar with all the finesses of vivid imagery, but also always bring out their own individual creative expression in their photos. They do this in close coordination with our creative department, where they always keep an eye on the latest trends – often even before they really make their mark in the industry. And we believe we can say that this sometimes puts us one step ahead of the competition.

© Westend61 / Eva Blanco

© Left: Westend61 / Jo Kirchherr, Right: © Westend61 / Joseffson

Our community of photographers, which is spread across Europe, is just as diverse as the world and the people these images show: colorful, genuine, with interesting faces – and above all, credible. After all, authenticity is an essential prerequisite for the success of a campaign. Westend61 does not deliver run-of-the-mill motifs, but has premium images that make advertising trustworthy.

Personal, professional advice on image selection is another important point. Who wants to row through an anonymous and unmanageable flood of images without orientation and at random – and perhaps especially when time is pressing and you also have other things to deal with because the campaign needs to be launched as soon as possible?

Images that catch the eye – and stay in the mind

We don’t leave anyone on their own when it comes to finding the right image concept: We have a professional sales team that knows the needs of our customers, advises them on the various licensing models and then puts together a colorful image package for every purpose that leaves nothing to be desired – and, above all, is guaranteed to catch the eye. We take the time to listen to our customers’ wishes and deliver an offer tailored to the respective purpose and target group. 

© Left: Westend61 / Steve Brookland , Center: © Westend61 / Philipp Nemenz , Right: © Westend61 / VISTA Collection / Ezequiel Giménez

With us, you not only get exactly the images you have seen in the portfolio, but you are also always on the safe side legally: we have releases for all our images. We are there for everyone, but at the same time we are no strangers to exclusivity: our images can also be secured for exclusive use for a certain period of time.

And the best thing about it all: it doesn’t have to cost a lot. Because we have offers for every budget, we deliver strong picture stories for both small and large brands. And we value personal and fair dealings – both within our team and with our customers. Because we are only satisfied when they are satisfied. And only when their presentation is good, will ours be too.