Lifestyle

Green staging: Why eco stock photos are a powerful marketing and advertising tool

The green movement has reached the heart of industrialized societies. Climate change, resource scarcity and a growing sense of responsibility have given eco and organic products a rapid boost.

Much more than a yoga pad: why mindfulness stock photos are a powerful marketing tool

The digital revolution is a historic phase of upheaval that not only offers many opportunities, but also presents people with major challenges. Those who are always online, always reachable, globally networked and exposed to international competition run the risk of getting lost on the data highway and drowning in the flood of information.

People & technology: a visual trend with huge potential!

The world is constantly changing. This is more true than ever in the digital age, where the only constant seems to be constant change.

Winter motif variety brings a ray of light into the dark season

Summer has bid an irrevocable farewell, the first cool nights, the leaves becoming more colorful and the days shorter: Winter will be here in a few weeks. The cold season is associated with a whole range of ideas and images…

Fitness for seniors: quality of life in old age is no coincidence

Our society is getting older and older. Fitness for seniors is therefore a topic that is also becoming increasingly important in stock photography. After all, authentic images…

From posed to credible – authentic stock photos in marketing

Credible visual communication is a key element of successful marketing. Authentic stock photos play an important role here. Because only with realistic imagery can an emotional connection to the viewer be established and trust in the advertised product be achieved.

Authenticity counts: Stock photos for campaigns focusing on mental health and wellness

Authentic images for your wellness campaigns. Reach your target group with emotional stock photos on the topic of mental health.

how can we be different? Stockimages about diversity

Those who look different are different – seems to be the most simple definition. But it´s not that simple…

Specific instead of complex: visual language with a clear focus on the essentials

The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.