The diversity of the colorful visual worlds in Westend61’s portfolio is reflected in the individuality of the photographers we work with throughout Europe. Here you will find people with the most diverse backgrounds and photographic concepts.
In advertising, and therefore also in stock photography, intangible values are becoming increasingly important. Anyone who wants to market their products successfully must therefore address their target group not only with concrete sales arguments, but also with emotional sensitivity.
A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.
Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.
“Authenticity has been a trend in stock photography for years and will remain so,” our creative director Martine Praessl recently answered when asked about current trends in the stock photography market.
For every season, you can find arguments that it is the best. Spring brings the awakening of nature, and indeed the best argument to tear this title under the freshly painted nails. Finally, the winter has said goodbye, and the first warm rays of sunshine tickle the skin. The first
The efficient use of digital data volumes is a core feature of a networked society. Artificial intelligence (AI) is being applied successfully in more and more areas. But the “robot colleague” also divides opinion. Enthusiastic supporters, who primarily emphasize the positive aspects of AI, are opposed by skeptics, who warn
Malte Jäger is a person full of passion and spirit of discovery! During our interview we quickly noticed how he went into some situations with curiosity and what lessons he learned as a photographer.
Stefan Schütz is a commercial photographer by profession and a travel photographer at heart. Let us introduce him.
