- Inspiration
People & technology: a visual trend with huge potential!
The world is constantly changing. This is more true than ever in the digital age, where the only constant seems to be constant change.
2025-01-21
- Inspiration
Authenticity counts: Stock photos for campaigns focusing on mental health and wellness
Authentic images for your wellness campaigns. Reach your target group with emotional stock photos on the topic of mental health.
2024-07-30
- Inspiration
how can we be different? Stockimages about diversity
Those who look different are different – seems to be the most simple definition. But it´s not that simple…
2024-06-12
- Inside W61
Is AI going to replace Photographers? Interview with Gerald Staufer, CEO of Photo Agency Westend61
Many photographers are worried about AI. But is AI a real threat to photography? This post presents the thoughts of the CEO of German photo agency, Westend61, on this matter.
2024-05-29
- Inspiration
Specific instead of complex: visual language with a clear focus on the essentials
The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.
2024-05-06
- Photographers
(Urban) landscape photographer Kerstin Bittner: on the move between street canyons and quiet places of longing
The diversity of the colorful visual worlds in Westend61’s portfolio is reflected in the individuality of the photographers we work with throughout Europe. Here you will find people with the most diverse backgrounds and photographic concepts.
2024-04-24
- Inspiration
Images of shared values offer support and orientation in a complex world
In advertising, and therefore also in stock photography, intangible values are becoming increasingly important. Anyone who wants to market their products successfully must therefore address their target group not only with concrete sales arguments, but also with emotional sensitivity.
2024-04-10
- Inspiration
Anything but kitschy: nostalgic picture stories
Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.
2024-02-15
- Inside W61
MILESTONE OF A LONG, COLORFUL PICTURE JOURNEY: 20 YEARS WESTEND61
These days mark the 20th anniversary of when we set out to carve out a place for ourselves in the stock photography industry. And today, when we look back on the two decades of our existence, we believe we can justifiably say: We have succeeded!
2023-10-30
