Consumers are becoming increasingly skeptical of superficial eco-claims. Advertising campaigns featuring clichéd environmental symbols tend to inspire skepticism rather than trust among the target audience. This article shows…
What makes visual communication credible? Of course, this is a question we at Westend61 are constantly asking ourselves. But it is also a question that is becoming increasingly urgent in view of the growing flood of AI-generated photos. That is why “authentic visual language” is one of the two core topics of our trend report for 2026.
The green movement has reached the heart of industrialized societies. Climate change, resource scarcity and a growing sense of responsibility have given eco and organic products a rapid boost.
Sustainability is one of the megatrends of our time. The increasingly obvious consequences of climate change, as well as rising energy costs, are forcing a change of course in politics, business and society. It is about saving energy and becoming aware of the effects of our lifestyle on the ecological structure of the world.
We live in turbulent times with many challenges, and this unsettles many people who then believe that the individual can hardly influence the course of events. So does my individual behavior matter at all in a global context? We say very much so! Let us show you the three top-notch images to transport this message.
The “Shoot Club” is our support program for talented newcomers whose potential we want to develop with the help of individually tailored briefings.
We are in a time of transformation and live in a highly visual society. In our trend report, we show the stock photos that will help you successfully communicate your messages in 2023.
Good for health and the climate – fresh fruits and vegetables are currently on everyone’s lips. Get inspired by our best stock photos on the plant-based nutrition trend and take the first step towards healthy and sustainable communication.
It’s not enough to have good ideas and implement them, you also have to make them known. Effective external presentation and positive corporate communication are just as important as a great business concept.
