The flood of images and information that we are exposed to on a daily basis sometimes threatens to overwhelm us. This is when we need to regain clarity. A minimalist visual language can also contribute to this by quickly focusing on the essentials with a reduction to simple forms.
In advertising, and therefore also in stock photography, intangible values are becoming increasingly important. Anyone who wants to market their products successfully must therefore address their target group not only with concrete sales arguments, but also with emotional sensitivity.
A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.
Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.
It is in the big cities that the diversity of modern society can be seen. Here you encounter all the different types that make up a pluralistic way of life. At the same time, cities are a testing ground for social innovation.
“Authenticity has been a trend in stock photography for years and will remain so,” our creative director Martine Praessl recently answered when asked about current trends in the stock photography market.
For every season, you can find arguments that it is the best. Spring brings the awakening of nature, and indeed the best argument to tear this title under the freshly painted nails. Finally, the winter has said goodbye, and the first warm rays of sunshine tickle the skin. The first
Learning processes as a fundamental prerequisite of human life are being increasingly shifted into the digital space, making “digital learning” an important aspect of the megatrend Digitalization.
We present the stock photo highlights of September 2021.
