Trends

Gaining the trust of the target group with authentic imagery

A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.

Anything but kitschy: nostalgic picture stories

Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.

Never boring and always new: people in the big cities

It is in the big cities that the diversity of modern society can be seen. Here you encounter all the different types that make up a pluralistic way of life. At the same time, cities are a testing ground for social innovation.

Stock photography in flux: new perspectives through genuine Vibrancy

“Authenticity has been a trend in stock photography for years and will remain so,” our creative director Martine Praessl recently answered when asked about current trends in the stock photography market.

Multiple exposure of young woman with head in hands, Spring, season, spring, spring awakening, spring cleaning, nature, blossom, sunshine, change, new beginning, stock photo, royalty-free, Westend61

How spring inspires us: Experience the awakening of nature in all its beauty!

For every season, you can find arguments that it is the best. Spring brings the awakening of nature, and indeed the best argument to tear this title under the freshly painted nails. Finally, the winter has said goodbye, and the first warm rays of sunshine tickle the skin. The first

stock image, royalty-free, Young businesswoman practicing yoga on desk in office

DIGITAL LEARNING – HOW THE EDUCATION REVOLUTION WORKS

Learning processes as a fundamental prerequisite of human life are being increasingly shifted into the digital space, making “digital learning” an important aspect of the megatrend Digitalization.

Stockfoto, lizenzfrei,

Finally back together – The Creative Department’s Annual Meeting

While Corona was slowing down the world, the market for royalty-free stock photography was flourishing. Last August, we had a long-awaited reunion at our Munich office.

stock image, royalty-free, Young woman sitting on luggage while waiting at airport

THE BEST ROYALTY-FREE IMAGES FROM SEPTEMBER 2021

We present the stock photo highlights of September 2021.

Stockfoto, lizenzfrei,

Love Yourself: The Evolution of Self-Care

Security in old age, daily life free from stress, and confidence in youth – the megatrend Self-care is permanently a hot image concept in stock photography.