Very Peri from Pantone: A blue as dynamic as our time

Maybe it has already caught your eye, this very special red-violet shade of blue, to which we dedicate this pinboard. This shade combines all the characteristics of blue tones into a color mood full of special dynamics. It symbolizes global innovation and the change that is taking place. Because transformation within the context of digital revolution continues, this cool blue is the shade that well expresses the associated attitude to life.

This was also the reason why the Pantone Color Institute chose this shade with the correctly cryptic designation “Pantone 17-3938 Very Peri” as Color of the Year 2022. The Pantone Color Institute is a globally recognized source of color information based on seasonal trend forecasts. Pantone’s expertise helps global brand manufacturers leverage the power, psychology, and emotion of color in their design strategies.

The best of all blues

If we take a look at the color symbolism, it is no coincidence that a shade of blue is the current trend color. The basic color blue stands for calm detachment, clear level-headedness, objectivity, neutrality, and clarity. Blue is serene and relaxed; it instills confidence and gives us a sense of security. It is precisely the latter that most people particularly desire after the uncertainty instilled by the Covid-19 pandemic, and now also in view of the new East–West conflict.

In its special shade “Pantone Very Peri,” blue can also be interpreted as symbolic of a dynamic virtual world in which physical and digital life are increasingly merging. “The complexity of this new red-violet shade of blue emphasizes the extensive possibilities that lie ahead,” says Laurie Pressman, vice president of the Pantone Color Institute. “You could also say Pantone Very Peri is vibrant, joyful, imaginative and inspires creativity.”

Colors transport moods

For more than 20 years, Pantone Color of the Year has had a significant influence on product development and purchasing decisions in many industries, including fashion, furniture, and industrial design, as well as product, packaging, and graphic design. Colors offer the opportunity to nonverbally express and arouse emotions. This makes colors an important design tool for both visual communication and photography.

And now just let yourself fall into this very special blue. Surf a bit through our pinboard with the connecting element “Pantone Very Peri” in varied motifs. As you will see, it feels good.