Consumers are becoming increasingly skeptical of superficial eco-claims. Advertising campaigns featuring clichéd environmental symbols tend to inspire skepticism rather than trust among the target audience. This article shows…
The green movement has reached the heart of industrialized societies. Climate change, resource scarcity and a growing sense of responsibility have given eco and organic products a rapid boost.
In advertising, and therefore also in stock photography, intangible values are becoming increasingly important. Anyone who wants to market their products successfully must therefore address their target group not only with concrete sales arguments, but also with emotional sensitivity.
Sustainability is one of the megatrends of our time. The increasingly obvious consequences of climate change, as well as rising energy costs, are forcing a change of course in politics, business and society. It is about saving energy and becoming aware of the effects of our lifestyle on the ecological structure of the world.
Green is a color stimulus that the human eye perceives once light with a spectral distribution between 520 and 565 nanometers falls into our eyes.
