A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.
Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.
It is in the big cities that the diversity of modern society can be seen. Here you encounter all the different types that make up a pluralistic way of life. At the same time, cities are a testing ground for social innovation.
“Authenticity has been a trend in stock photography for years and will remain so,” our creative director Martine Praessl recently answered when asked about current trends in the stock photography market.
For every season, you can find arguments that it is the best. Spring brings the awakening of nature, and indeed the best argument to tear this title under the freshly painted nails. Finally, the winter has said goodbye, and the first warm rays of sunshine tickle the skin. The first
Learning processes as a fundamental prerequisite of human life are being increasingly shifted into the digital space, making “digital learning” an important aspect of the megatrend Digitalization.
We present the stock photo highlights of September 2021.
Security in old age, daily life free from stress, and confidence in youth – the megatrend Self-care is permanently a hot image concept in stock photography.
With the increasingly serious consequences of global warming, and the result of digital networking, awareness of environmental protection has increased significantly.
