NEW EXCLUSIVE PRODUCTION: “CO-WORKING“

They call it “Idea Kitchen”, “Coworking Space” or “Shared Office”: The beautiful new world of work is not just about desks and technical infrastructure, but about creative space, community and an environment that makes ideas bubble. When people from different disciplines come together, you can network and still get your individual freedom and flexibility. For our production we had to organize many people: 6 models, 3 extras and 10 crew members who took care of the on-site production were busy for 11 hours to capture life and work in a co-working office. The location was a lovingly restored porcelain factory in Katowice, Poland. What you do not see in the pictures: Due to continuous rain, the lighting conditions were extremely bad on the shooting day which could be compensated by our professionals by perfectly used lighting.

All images of the production can be seen here.

Martine Präßl

Martine is Creative Director at Westend61 and has been working as an art director in the photo industry for more than 20 years now.
She realized numerous productions for agencies including Tony Stone and Getty Images. While always looking for new visual ideas and a modern imagery, she takes a very close look at social trends as well.
She is extremely fascinated by the tension between creativity and commercial success.