real images

AI Images vs. Real Stock Photography: When Generated Images Can Cast Your Brand in a Bad Light

Perfect, flawless AI images generated by image generators are becoming less and less effective with consumers. The phenomenon of “AI fatigue” refers to a growing weariness among viewers toward synthetic visual content.

TrueShot: Real images that come from the heart – not from code

We are swimming, no, we are drowning in a veritable flood of images: every day, we are confronted with thousands of visual impressions – perfectly staged, algorithmically optimized, or even generated directly by AI…

From posed to credible – authentic stock photos in marketing

Credible visual communication is a key element of successful marketing. Authentic stock photos play an important role here. Because only with realistic imagery can an emotional connection to the viewer be established and trust in the advertised product be achieved.

Gaining the trust of the target group with authentic imagery

A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.

Happy architect with hard hat, standing with blueprint, smart cities, westend61, urban planning, sustainability

Are “smart cities” the key to a better quality of life?

In urban areas, essential issues of our time are coming together: sustainability, economic growth, and quality of life. The question is how to meet these requirements in equal measure.

Portrait of black woman wearing augmented virtual reality goggles in metaverse, stock image, royalty-free, westend61

The Metaverse – hype or game Changer

It is difficult to say precisely when the hype about the Metaverse began. What is certain is that there have been thoughts about a virtual space in which people can exist together since the 1990s. When Mark Zuckerberg renamed his company Meta in the fall of 2022, the term became

Friends hugging on a sunny day, resonance, cohesion, we-culture, togetherness, confidence, community

Resonance – self-effective in the we-culture

Under the impression of global crises, an increasing need for community and solidarity is becoming noticeable in society in light of global crises. After all, collective experiences of insecurity such as the Corona pandemic have clearly shown that we can only survive together.