stock photography

Gaining the trust of the target group with authentic imagery

A key feature of successful image communication is credibility. Consumers have become more skeptical and critical. That’s why you can hardly convince them with exaggerated promises and clichéd images.

Anything but kitschy: nostalgic picture stories

Security, stability and familiarity are strong basic human needs. This becomes particularly clear in times of crisis: under the impression of general uncertainty, the collective desire for security and orientation grows.

Because first impressions count: strong images for exciting stories

Successful advertising is no coincidence, it is the result of a targeted customer approach. Images play a very important role in this: they convey the all-important first impression. After all, they decide whether we find something interesting – or not.

Trend INSPIRE “Shaping the future”: Images that encourage us to look forward to tomorrow

“What will the future bring?” At the turn of the year, most people are certainly asking themselves this question. Even the greatest optimists have to admit that we are living in challenging times: International conflicts, social tensions, economic uncertainties and environmental issues are drawing worry lines on the foreheads of

Never boring and always new: people in the big cities

It is in the big cities that the diversity of modern society can be seen. Here you encounter all the different types that make up a pluralistic way of life. At the same time, cities are a testing ground for social innovation.

An image concept with a future: Photos of healthy ageing

Rising life expectancy and falling birth rates are bringing about a profound change in the age structure of our society. Statisticians assume that the number of over 80-year-olds in Germany will triple by 2050 as a result of ongoing demographic change. At the same time, today’s (and tomorrow’s) pensioners are generally more active, fitter and healthier than previous generations of senior citizens.

“go greener”: get a picture of what it could be like!

Sustainability is one of the megatrends of our time. The increasingly obvious consequences of climate change, as well as rising energy costs, are forcing a change of course in politics, business and society. It is about saving energy and becoming aware of the effects of our lifestyle on the ecological structure of the world.

MILESTONE OF A LONG, COLORFUL PICTURE JOURNEY: 20 YEARS WESTEND61

These days mark the 20th anniversary of when we set out to carve out a place for ourselves in the stock photography industry. And today, when we look back on the two decades of our existence, we believe we can justifiably say: We have succeeded! 

INSPIRE “Milestones”: Use great moments as eye-catchers

Life is a constant, often imperceptible process of change. But there are certain moments and situations that we all remember clearly because they mark the beginning of a new phase on our life’s journey.