Why your advertising should be pink

Choosing good stock photos isn’t just about the lowest price and the most attractive model. It’s about finding the right color for the message at hand. A few years ago, we wrote about the gaudy signal effect of Pink. It’s time to renew the paint and immerse the world in Pink once again. Is the flashy color still relevant?

PINK IS SPREADING

Just a few years ago, designers tended to use pink sparingly. “Less is more” and “it’s all in the details,” they believed. That has changed:  Pink is now an established marketing and design color. Of course, this also makes it an exciting design vehicle for our photographers. The motto now is “Don’t spill it, make it count,” and pink backgrounds are being used more and more frequently. How well this works, you can see in our upbeat VISTA collection.

Pink ist für alle da

The color pink is often associated with feminine attributes. But that wasn’t always the case, and there were times when young men predominantly wore pink in fashion. Mamie Eisenhower, the wife of former U.S. president of the same name, helped pink achieve a broad social breakthrough in the 1950s: The First Lady publicly described pink as her favorite color and thus became a trendsetter.​​

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A COLOR WITH A DIVERSE MESSAGE

Today, along with the rainbow flag, pink is considered the color of the LGBTQ+ movement, which advocates equal rights for lesbian, gay, bisexual, and transgender people. Thus it stands for the diversity of life. Pink has thus become gender-insensitive and socially acceptable for many groups. As a provider of royalty-free stock photos, we do not only want to market themes for their commercial potential, but we also want to convey values expressed in our photographers’ images. That’s why we’re pleased with the increase in authentic and genuine photos from the LGBTQ+ community that we’ve seen for some time. At this point, we would like to refer to educate yourself on the the topic of “pinkwashing” and its meaning.

PINK SETS EFFECTIVE ACCENTS

Pink stands for vitality, extroversion, wildness, and wanting to be noticed. It is a colorful exclamation mark. Pink simply stands for joie de vivre. And that often transfers to the actors in front of and behind the camera during productions. Pink sets a vivid contrast to more subtle tones; it’s loud, bold, and free.

Let’s take a look at a few world-renowned brands that use the color pink in their communications and their branding. These include, for example, the toy manufacturer Mattel with its successful Barbie brand and the telecommunications provider T-Mobile. For the rock band Pink Floyd, the name says it all, and of course, the logo usually shines in the gaudiest of colors. The American Cancer Society also uses pink in its breast cancer awareness campaign. True to the motto “Never change a winning team,” all these institutions have been using pink for decades. And even if the color is bumpy, one is tempted to say: “Pink is an evergreen.

THE EYE-CATCHING EFFECT EVEN FOR DIGNIFIED ITEMS

Used correctly, pink can give many campaigns and communication measures that certain extra spark. Pink stands for newness, youthfulness, and freshness. It is a color that sets practical accents in images – sometimes even in those focusing on the mature and solid. Enough shop talk: You’re probably in the mood for rose-colored glasses now – so take a look at the pinboard with our pink highlights!